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“When a woman says, ‘I have nothing to wear!’, what she really means is, ‘There’s nothing here for who I’m supposed to be today.”
― Caitlin Moran, How to Be a Woman
We, at Sourabh Boutique, know that clothes are not just mere apparel to go with the current societal norms…they do not define you. On the contrary, you provide meaning to what you wear. Being a woman, clothes become even more than that. They epitomise beauty both from outside and within. They exude the aura of purity, elegance and truth. And when a woman chooses a fabric that appeals to her soul, it transforms and becomes a celebration of life itself !
In order to cater to every mood of the Woman in you, we have curated a wide variety of ethnic and contemporary creations in gorgeous Wedding Collections, beautiful Designer Lehengas and Salwar suits.
We believe in the mesmerising elegance and sensuality that a Saree can have. To further this legacy, we have a confluence of the East and the West - from the serene minimalism of Kolkata to the colourful corságe of Rajasthani Bandhej.
Our founders, Mr. and Mrs. Maheshwari, were born in a time when Women were not allowed to step outside the household and stand on their own feet. Growing up in a society where women always suppressed their aspirations, Mrs. Chanda discovered her interest in handicrafts like embroidery, etc. As they say, opportunity always favours the brave. Her break came in the form of a relative who was considering expanding his business in the beautiful city of Jodhpur. Although this was all very new to her, her passion provided the drive and motivation to build a business from scratch.
Thus, began the baby steps of Sourabh Boutique with a stock of just 20 bedsheets. With a clear vision in her mind and strong support from her husband, she gradually expanded to having Women’s traditional wear as a part of her collection. Her knack for good designs and aesthetics proved instrumental in having a chic collection that would appeal to all age-groups. The persistence, hard-work and aim to perfection of our founders has helped create a brand.
Named after their son Sourabh, the Boutique is now ready to make a splash in the online community to expand its reach to all the Women out there who are striving hard every day to discover their identities. Sourabh, who is an NIFT Mumbai alumnus and a Textile Designer, plans to bring in some fresh and quirky ideas to the table. Coupled with its founders soulful ethnicity and Sourabh’s modern outlook, SB is ready to be the exciting new kid on the block !
Fashionistas, watch out !